Mission & Philosophy


By developing positive-sum-game creative strategies to advance relationships between companies, customers and the public, Y-Unit helps build sustainable profits and socially responsible cultures.


Mission and Philosophy (Y-Unit.com)

Y-Unit firmly believes in collective excellence, adaptive policies and fair transactions, as contextualized in the powerful model of co-opetition. By incorporating a cohesive innovative strategy, optimizing trade-offs and tailoring the necessary implementation according to sound priorities, Y-Unit sets out to upsurge the overall organizational performance while maximizing each agent’s payoff.Roger Yau

Roger Yau / Founder

Adevoted professional with 19+ years of combined experience involving with organizational systems, marketing strategies, Website Design & Development, Fashion Design & Development, Search Engine Optimization, and creating original artworks. Roger is a hardworking and result-driven problem solver, with well cultivated artistic and analytical skills, who strives to deliver practical, cost-effective, and positive-sum solutions for companies and individuals as diverse as manufacturing to broadcasting. Roger is also fluent in Cantonese and in reading Chinese.

Roger Yau (Justin)

Personality type: INTP-T. Try your own modern-day horoscope here 🙂

CISS® Campbell Interest and Skill Survey Individual Profile Report Assessment:

CISS® Campbell™ Interest and Skill Survey Individual Profile Report - Roger Yau (Y-Unit.com)

Attributes

Highly Creative

Quick Learner

Problem Solver

Effective Communicator

Action-Oriented

Detailed & Organized

English & Cantonese Fluency

Fair-Minded Thinker

Team Player

American Mensa Member

Premier Billiard Leagues Member

Los Angeles Pool League Member

Knowledge

Adobe Creative Suite
80%
HTML5 and CSS3
80%
JAVASCRIPT
40%
WordPress and Shopify
85%
Social Media & SEO
70%
WEBSITE
75%
FASHION
90%
MARKETING
70%
PHOTOGRAPHY
50%
VIDEO MAKING
60%

★ Website Design ★
★ Website Development ★
★ WordPress Specialist ★
★ Search Engine Optimization ★
★ Marketing Strategy ★
★ Business Development ★

0+
Years of Professional Experience

0+
Satisfied Clients
& Companies

0+
Creative & Functional
Websites

0+
Problems Solved

Case Studies

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Project Details

Client: Bulldog Brewery LA, LLC

My Role: Partner, CTO, Design, and Marketing

Tools: Photoshop, Illustrator, InDesign, Premiere, Audition, Shopify, Google Docs, Social Media, and Pay-Per-Click

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Services Provided

Branding Concept and Development

Creative and Art Direction

Marketing Strategies and development

Market Research and Analytics

Design, Mock-ups, and Prototypes


Project Takeaway

Company success depends on getting the product development right

Pivoting is crucial for progress


Challenge

To establish the brand identity/position and develop marketing strategy for a beverage kit startup

Website design
Packaging design
Social media marketing
Marketing collaterals
Video tutorials

Because the CoffeeDog® Liqueur Homebrewing Kit from Bulldog Brewery LA, LLC. belonged to a rather new category of non-alcoholic beverage market, it needs a strong packaging and a clear message to reach a niche audience. Along with the two co-founders, we operated on a shoestring budget.

Clients

Engraved Relay Batons

RelayBatons.com was founded in December 2013 in Simi Valley, CA by Steve and Ann Ringgold. Their idea was to inspire athletes in the Track & Field world by bringing an unique edge to the relay baton itself.

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Intellectual Glee

The curated contents for Intellectual Glee are intended to be examined and shared. This space is where all things interesting are investigated and explored with an intellectual take. The "Artificial Intelligence" section of IntellectualGlee.com is now the new home for what was formerly known as AIHub.com. It sets out to discover and explore the different aspects of Artificial Intelligence.

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Bulldog Brewery LA, LLC

Founded by Rick Ayres, Jeffrey Hersh, and Roger Yau in 2015, Bulldog Brewery LA, LLC is the creator of the unique CoffeeDog® brand – a home-brewing craft spirits experience that goes beyond ordinary celebration.

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Los Angeles Pool League

The Los Angeles Pool League is one of the oldest sports leagues in Los Angeles. Since 1974, members have been gathering weekly to develop talent, build confidence and provide a community for amateur pool players in the greater Los Angeles area.

Work in progress

Premier Billiard Leagues

With a fresh face, a newly expanded outlook, and more Championship Level offerings, the formerly known as Foothill BCA Pool League is now the Premier Billiard Leagues (PBL). Through league and tournament play, PBL offers one of the most unique billiards experiences in the United States.

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Margin Films

Margin began in 1996 when filmmaker Quentin Lee founded and incorporated the company. The mission of Margin Films / Fresh Fear is to produce culturally challenging commercial entertainment.

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Duck In A Boat, LLC

Duck In A Boat, LLC is a family operated small business that develops educational and entertainment books, software, and videos.

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The Big Time Online

Six nights a week, on The Big Time and The Big Time Saturday Night, Whitney Allen hosts the popular radio show.

Work in progress

Nelson Davis Productions

Nelson began Nelson Davis Television Productions in 1988 with the idea of bringing together special television programming with sponsors who wanted to reach a niche audience. His first weekly series was, Making It! Minority Success Stories, a program focusing on the small business community.

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KJJ Sourcing, Inc.

KJJ Sourcing, Inc. is a wholesale company that designs and produces the better-priced denim collection - Denim Architect.

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Fashion Design

These are some samples from my Fashion Design portfolio.

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Testimonials

Rick Ayres

Rick Ayres

CEO


I have been working weekly with Mr. Yau over the year. The ideas that Mr. Yau have suggested have been some of the main contributions to my company’s success. Working with Mr. Roger Yau (Justin) has proven to be the best idea I have made for my company.


Nelson Davis

Nelson Davis

President


I have worked with Roger Yau for over two years regarding our websites. He has done a very good job of developing, updated and maintained two sites for us, MakingItTV.com and MakingItInstitute.org. Roger thinks, analyzes problems and shares his thoughts well. Also he continues to stay aware of the latest technologies and update his skills. I highly recommend him.


Quentin Lee

Quentin Lee

Film Maker


Roger is a hardworking, efficient and well-rounded designer that can helped us from web design to styling and fashion needs. He has a pleasant personality and never says No to a job too small or complicated. We worked together on various projects over the year and I highly recommend Roger. Thank you.