Mission & Philosophy
By developing positive-sum-game creative strategies to advance relationships between companies, customers and the public, Y-Unit helps build sustainable profits and socially responsible cultures.
❝ Y-Unit firmly believes in collective excellence, adaptive policies and fair transactions, as contextualized in the powerful model of co-opetition. By incorporating a cohesive innovative strategy, optimizing trade-offs and tailoring the necessary implementation according to sound priorities, Y-Unit sets out to upsurge the overall organizational performance while maximizing each agent’s payoff.Roger Yau
Roger Yau / Founder
Adevoted professional with 19+ years of combined experience involving with organizational systems, marketing strategies, Website Design & Development, Fashion Design & Development, Search Engine Optimization, and creating original artworks. Roger is a hardworking and result-driven problem solver, with well cultivated artistic and analytical skills, who strives to deliver practical, cost-effective, and positive-sum solutions for companies and individuals as diverse as manufacturing to broadcasting. Roger is also fluent in Cantonese and in reading Chinese.
Detailed & Organized
English & Cantonese Fluency
American Mensa Member
Premier Billiard Leagues Member
Los Angeles Pool League Member
Adobe Creative Suite
HTML5 and CSS3
WordPress and Shopify
Social Media & SEO
Client: Bulldog Brewery LA, LLC
My Role: Partner, CTO, Design, and Marketing
Tools: Photoshop, Illustrator, InDesign, Premiere, Audition, Shopify, Google Docs, Social Media, and Pay-Per-ClickVisit Website
Branding Concept and Development
Creative and Art Direction
Marketing Strategies and development
Market Research and Analytics
Design, Mock-ups, and Prototypes
Company success depends on getting the product development right
Pivoting is crucial for progress
To establish the brand identity/position and develop marketing strategy for a beverage kit startup
Social media marketing
I have been working weekly with Mr. Yau over the year. The ideas that Mr. Yau have suggested have been some of the main contributions to my company’s success. Working with Mr. Roger Yau (Justin) has proven to be the best idea I have made for my company.
I have worked with Roger Yau for over two years regarding our websites. He has done a very good job of developing, updated and maintained two sites for us, MakingItTV.com and MakingItInstitute.org. Roger thinks, analyzes problems and shares his thoughts well. Also he continues to stay aware of the latest technologies and update his skills. I highly recommend him.
Roger is a hardworking, efficient and well-rounded designer that can helped us from web design to styling and fashion needs. He has a pleasant personality and never says No to a job too small or complicated. We worked together on various projects over the year and I highly recommend Roger. Thank you.